When you click on the Breitbart site, you can rest assured that there will be at least one image per article, but that’s about it. Aside from a header image typically placed under the title of the piece, Breitbart does not utilize a range of images throughout their articles like other news outlets do.
I attribute this lack of photographs to the overall length of their news articles. Averaging just a couple of one- to- two sentence graphs per piece, the addition of more images would bog down the content. When you look at publications like the New York Times or Boston Globe, their pieces tend to have more substance, which makes images a more natural fit.
Aside from just their website, Breitbart does utilize the use of images on both Twitter and Instagram. Looking at their Twitter feed alone, each “tweeted” article is formatted with the header image on the left side. We discussed in class how using images on social media feeds is what catches readers’ attention, which is why I think if they made each article image larger, it could draw more attraction to the site.
I also took a look at how the news organization utilizes their Instagram feed in comparison to The Boston Globe. Most of their images used on Breitbart look curated and manipulated with added captions across each image and an overall less professional quality. When you look at the Globe’s feed, you can instantly see the difference in the images they choose to use and how they exude a more journalistic feel.
It was hard to decide on Breitbart’s “best” use of photos, but I decided to go with their most recent Instagram which is more of a statement than a photograph. It reads…
“And the Grammy goes to… a rich liberal who hates guns for you, but has armed bodyguards for themselves.”
I think it depicts the overall voice and tone that the site carries through not only their print pieces, but images as well.