For Breitbart, Less is More When it Comes to Photos.

When you click on the Breitbart site, you can rest assured that there will be at least one image per article, but that’s about it. Aside from a header image typically placed under the title of the piece, Breitbart does not utilize a range of images throughout their articles like other news outlets do.site-image

I attribute this lack of photographs to the overall length of their news articles. Averaging just a couple of one- to- two sentence graphs per piece, the addition of more images would bog down the content. When you look at publications like the New York Times or Boston Globe, their pieces tend to have more substance, which makes images a more natural fit.

Aside from just their website, Breitbart does utilize the use of images on both Twitter and Instagram. Looking at their Twitter feed alone, each “tweeted” article is formatted with the header image on the left side. We discussed in class how using images on social media feeds is what catches readers’ attention, which is why I think if they made each article image larger, it could draw more attraction to the site.

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I also took a look at how the news organization utilizes their Instagram feed in comparison to The Boston Globe. Most of their images used on Breitbart look curated and manipulated with added captions across each image and an overall less professional quality. When you look at the Globe’s feed, you can instantly see the difference in the images they choose to use and how they exude a more journalistic feel.

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It was hard to decide on Breitbart’s “best” use of photos, but I decided to go with their most recent Instagram which is more of a statement than a photograph. It reads…

“And the Grammy goes to… a rich liberal who hates guns for you, but has armed bodyguards for themselves.”

I think it depicts the overall voice and tone that the site carries through not only their print pieces, but images as well.

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Patriots v. Politics: A Look at Super Bowl LI

Like a variety of other news sites, Breitbart decided to cover Super Bowl LI through a live blog. It began with Daniel Leberfeld’s “Super Bowl Preview”- an ode to the game and run down of each team’s current status… sprinkled with some political innuendos. 

“Neither the cast of the Mike Pence-hating musical Hamilton singing “America the Beautiful” pregame nor activist-singer Lady Gaga performing the halftime show, or commercials with political agendas, can ruin a game, featuring two great quarterbacks…”- Daniel Leberfeld  

Once the game commenced, the blog continued with contributor David Gwinn offering play-by-play updates, advertisment critiques and reactions from fans.

The blog itself did not fail to reference the crossover between politics and sports (which has become so apparent recently) and call out tweets and media commentary.

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Gwinn commenting on Huff Post George H.W. Bush tweet

Going into the night already expecting media backlash against the Trump administration -whether it be through Super Bowl commercials or the highly anticipated Lady Gaga performance- Breitbart made sure to include its own opinions.

It was pretty clear that Gwinn was not into the politically driven advertisements, which he made apparent at 7:57 PM writing…

“These commercials have been a bonanza of leftist activism: two immigration commercials, a feminist commercial, now an eco wacko commercial? Am I missing anything?”

One in particular that he referenced was the Audi ad, meant to highlight the wage gap between men and women. Gwinn posted a link to a site called Twitchy.com, which openly called out Audi for having a 12 man, two woman executive team in the US.

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Aside from the “bonanza of leftist activism”, Gwinn seemed pleased with the result of Gaga’s halftime show.

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The blog did a good job including a timeline of major moments throughout the game and adding various forms of media to each piece. The inclusion of hyperlinks, images and Twitter profiles helped make the posts a lot more interactive.

Whether you wanted politics or not, Breitbart (through its mix of game highlights and political clapback) did not fail to give its readership a full run-down of all the happenings at Super Bowl LI.

The Breitbart Breakdown

Stephen K. Bannon, a name that even if you don’t frequent Breitbart News, you have probably seen in almost every news article regarding the presidential election. Bannon served as the previous chief executive of Breitbart while simultaneously helping run the Trump campaign. But before there was Bannon, there was Andrew Breitbart- a young conservative who started the news site in 2005. Breitbart positions itself as…

“the biggest source of breaking news and analysis, thought-leading commentary, and original reporting curated and written specifically for the new generation of independent and conservative thinkers.”

In addition to being open supporters of the Trump administration throughout the election, Breitbart is known for their evocative titles, snappy Tweets and has been described as “a haven for people who think Fox News is too polite and restrained.” Overall, their articles have a more relaxed, blog-style tone in comparison to more traditional news outlets like The New York Times.
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Recently, Breitbart added bureaus in Texas, California, London, Paris, Berlin, Cairo and are actively expanding their office in Washington, D.C.

Along with web content, Breitbart also has a strong Twitter and Facebook following. According to a New York Times article, Breitbart beat FOX, CNN and The Times on election
night, coming in 4th for user interactions on their Facebook page.

With Bannon as the new chief White House strategist and senior counselor for President Trump- coupled with his previous affiliationsteve to Breitbart– it will be interesting to see how their coverage evolves throughout this administration.